YouTube Introduces Option to Eliminate Shorts from Mobile Feed
Users Can Now Set Shorts Viewing Time to Zero Minutes
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By enabling the option to eliminate YouTube Shorts, the platform responds to user demand for enhanced content control, reflecting evolving user habits and preferences.
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This section explains why the development is important to operators, investors, or decision-makers rather than simply repeating what happened.
This feature empowers users to take control of their viewing experience, potentially reducing screen time and enhancing content engagement with longer videos, which may lead to higher ad revenue per view.
First picked up on 16 Apr 2026, 5:33 am.
Tracked entities: You, YouTube, YouTube Shorts, How To Remove YouTube Shorts From Your Feed In Simple Steps, Shorts.
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These scenarios are not guarantees. They show the most likely path, the upside path, and the downside path based on the evidence available now.
The most likely path, plus upside and downside
Moderate adoption of the zero-minutes feature; no significant drop in total platform engagement.
High adoption leads to a marked decline in Shorts viewing, positively affecting long-form video engagement and user satisfaction.
Users continue engaging with Shorts despite the new option, resulting in negligible changes in viewing habits.
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- As noted by Engadget, users can now activate a zero-minute limit in their YouTube app settings.
- Prior options included a maximum of two hours for viewing time, indicating a shift towards more granular user controls.
- Mashable Tech confirmed the new functionality is now live across multiple accounts.
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What changed
YouTube now allows users to set their Shorts viewing time to zero minutes, effectively removing Shorts content from their feed.
Why we think this could happen
As user adoption of the zero-minutes feature increases, Shorts viewership may decline, possibly leading to higher engagement in long-form content.
Historical context
Earlier features included a maximum 15-minute limit and integration with parental controls, indicating a trend towards personalized user experience focused on time management.
Pattern analogue
87% matchEarlier features included a maximum 15-minute limit and integration with parental controls, indicating a trend towards personalized user experience focused on time management.
- Increased user adoption of the zero-minutes feature
- User feedback on the effectiveness of content control
- Trends in long-form video engagement
- High retention rates for Shorts despite the option to eliminate them
- User dissatisfaction with the feature or complaints about its implementation
Likely winners and losers
Winners
YouTube (Google)
Content creators focusing on long-form content
Losers
Shorts-based content creators
Advertisers relying on short-form ads
What to watch next
User feedback on the new feature, metrics on Shorts engagement, and long-form video discovery rates.
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