Norton Motorcycles, under the ownership of TVS Motor Company, has been relaunched with the unveiling of new Manx and Atlas models at EICMA. This marks a significant step in the revival of the historic British brand, promising a blend of classic design and modern engineering.

New Models Unveiled

The relaunch features updated versions of classic Norton models, showcasing TVS's commitment to preserving the brand's heritage while incorporating contemporary technology.

Norton Manx and Manx R

The Manx, a legendary name in motorcycle racing, has been reimagined for the modern era. The Manx R variant offers enhanced performance and styling.

Key Features:

Classic design with modern engineering updates.

Enhanced performance in the Manx R variant.

Norton Atlas and Atlas GT

The Atlas range, known for its rugged appeal, also sees a revival. The Atlas GT offers a touring-focused variant with added comfort and features.

Key Features:

Rugged design suitable for various terrains.

Atlas GT variant designed for touring with enhanced comfort.

TVS's Vision for Norton

TVS Motor Company's acquisition of Norton Motorcycles aimed to revitalize the brand and expand its global reach. The launch of these new models demonstrates TVS's commitment to investing in Norton's future.

TVS Motor Company:

Acquired Norton Motorcycles to revitalize the brand.

Focus on global expansion and investment in future models.

Global Resurgence

The relaunch at EICMA signals Norton's intent to reclaim its position in the global motorcycle market. With TVS's backing, Norton aims to blend its heritage with modern technology to appeal to a wider audience.